Arrivals & Departures: MediaWorks adds commercial division muscle

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MediaWorks has made a raft of new hires in its commercial division, introducing a virtual new wave of managers to its teams across Auckland.

Aimi Cadwallader (head of sales transformation), Paul Colegate (head of commercial operations), Natasha O’Connor (general manager agency sales), James Roberts (commercial strategy advisor), Aaron Dawson (general manager agency sales), Caylee Geldenhuys (Bravo commercial manager), Mark Banbrook (digital sales manager – direct), Melanie Gielen (head of digital ad operations) Amy Madden (Bravo commercial manager) and Katrina Chapman (commercial insights manager).

The Bravo commercial management roles are newly established with Caylee Geldenhuys and Amy Madden working with the MediaWorks sales teams in driving Bravo revenue and taking commercial solutions to market alongside Bravo sales manager Laurissa Hollis.

The appointment of Katrina Chapman as commercial insights manager is also a new role for MediaWorks where she will work with the trade marketing team to provide commercial insights in order to deliver on trade strategy.

“Forming an industry-leading team has been a priority for some time now, and I can confidently say I believe we have achieved this.”

The commercial team is further boosted by the internal promotions of Michelle Cole (head of tv sales), Gerhard Simanke (head of radio sales), Jess Knox (head of trade marketing & customer insight), Danielle Tolich (head of radio integration), Johnathan Schaffer (head of radio pricing & planning) and Katrina Bartlett (pricing and trading manager).

MediaWorks CCO Glen Kyne said: “Forming an industry leading team has been a priority for some time now, and I can confidently say that I believe we have achieved this. It’s not only about attracting the most talented people from within the media industry, but also those who are outstanding performers in other industries that offer fresh ideas and insights.

“The introduction of two Bravo commercial manager roles and a commercial insights manager is going to reinforce the strength of our team within the market and I personally look forward to delivering on our 2017 objectives.”

About MediaWorks
MediaWorks is New Zealand’s largest independent broadcaster, reaching 4.29 million Kiwis through its TV, Radio and Digital platforms. The company owns and operates television channels Three and The Edge TV; radio brands The Edge, The Rock, More FM, The Breeze, The Sound, Mai FM, George FM, Magic, and RadioLIVE; a network of websites including and ThreeNow, and a family of mobile and tablet apps. MediaWorks’ entertainment and news brands and people are household names, with loyal, highly engaged audiences.

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