MediaWorks continues to roll out its radio brands to new provincial metro markets, bringing Breeze and Mai FM to Whanganui. Both brands enter the city on the back of significant national followings.
“The Breeze Network is massive success story,” says content director Ian Avery. “It has been steadily growing here in NZ since 2006 and is now the number one brand for females 40-59. We are so pleased to add another market to our Breeze family and provide Whanganui with some great music and content on-air and online.”
Whanganui listeners are in for another treat with the launch of Mai FM, New Zealand’s number one hip hop and R’n’B brand, says Mai content director DJ Sir-Vere.
“With Mai’s exceptional line up of on-air personalities, and incredible stable of Mai Mix Weekend DJs, Whanganui can expect to hear the hottest hip hop and R’n’B 24/7.
“I’ve been playing gigs in Whanganui for years now and have seen first-hand that the hunger for this music is as strong as it is in markets we have launched in recently – like Gisborne and Hamilton. I have no doubt that Mai will have the same success and engagement in Whanganui.”
Both The Breeze and Mai FM will offer niche opportunities for businesses to partner these brands.
MediaWorks Whanganui general manager Rod Bannister said: “MediaWorks Whanganui expects to deliver new, unique and exceptional listening to our clients and community through the launch of The Breeze and Mai FM radio brands.”
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