Melbourne shop taps The Avengers star for Jacob’s Creek

Jacob’s CreekTVCs, News Make a Comment

“Dear Ed,” writes an Aussie PR person of our acquaintance, “we crossed paths years ago when I was doing PR for Clemenger BBDO Melbourne and Biggsy was CEO – no doubt you’re back in touch with him now he’s back home!

“Would you mind running something about this campaign? Narrated by Aussie actor Chris Hemsworth, this is the first global work launched since global indie agency AnalogFolk won the business earlier this year.

“Any love you can give it would be much appreciated!”

Well (responds Ed) it would be churlish to refuse a nice message like this (although M+AD does not usually run domestic Aussie campaign news). So, without further ado, here’s the release:

Jacob’s Creek has added serious star-power to the latest campaign for its premium wine range Double Barrel with the release of a new commercial titled Two Barrels, One Soul narrated by acclaimed Australian actor Chris Hemsworth.

The story takes viewers behind the scenes of the production of Double Barrel, an award-winning Australian wine range. The epic journey begins in a rustic whisky distillery in Scotland, then spans the continents, ending at the winery in the Barossa Valley, Australia.

“Chris is the perfect embodiment of the confident, inclusive Australian attitude synonymous with our wines.”

“The development of the Jacob’s Creek Double Barrel range has been a complex undertaking that has taken years to perfect,” said Jacob’s Creek global marketing director Derek Oliver.

“Matured in wine barrels, the wine is finished in whisky barrels for a richer, deeper and smoother finish. The dedication of the people and winemakers behind Double Barrel is brought to life in this new creative approach, expressing the true passion and relentless spirit of those involved.”

The actor, Chris Hemsworth, who starred in Thor and The Avengers, said: “I’m proud to narrate this story for Jacob’s Creek. Double Barrel – a true example of Australia’s ingenuity – to create a unique wine. I look forward to tasting the next vintage in the Barossa in 2018.”

“Chris is the perfect embodiment of the confident, inclusive Australian attitude synonymous with our wines,” Derek Oliver said.

“He has a commanding presence yet is approachable. This, coupled with his global stature, makes him the right person to share this story with the world and we are extremely excited to be working with him.”

Two Barrels, One Soul was created by the Australian office of leading global agency AnalogFolk (offices in Sydney, London, New York, Portland and Hong Kong), with production by The Sweet Shop.


Client: Pernod Ricard Winemakers
Global Marketing Director, Pernod Ricard Winemakers: Anne Tremsal
Global Marketing Director, Jacobs Creek: Derek Oliver
Global Marketing Manager: Belinda Sanderson
Global Brand Manager: Laura Hayes
Digital Brand Manager: Jonathan Stone
Agency: AnalogFolk
ECD: Matt Grogan
Associate CD: Jimmy Zimmerman
Associate CD: Alec Jankowski
Senior Designer: Cail Borg
Designer: Robbie Carter
Strategy Partner: Ben Hourahine
Managing Director: Matt Robinson
Group Account Director: Jonny Sycamore
Lead Producer: Emily Entwisle
Production: The Sweet Shop
Director: Joel Harmsworth
Producer: Nikolas Aulich
Managing Partner: Wilf Sweetland
Executive Producer: Loren Bradley, Edward Pontifex
DOP: Shelley Farthing-Dawe
Editor: Graeme Pereira, ARC Edit
Online: Alt Vfx
Sound: Rumble Studios
Photography: FLIPP
Photographer: Stuart Miller
Producer: Clinton Bell
Retoucher: Jamie Phillips

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