Orange is the new green

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AUCKLAND, Thursday: Boyd PR NZ is managing the NZ end of a rebrand for online food delivery service Menulog, which aligns it to its parent – food delivery giant Just Eat Group.

The local food delivery market is heating up as Menulog – New Zealand’s original online food delivery service – aims to provide increased benefits for customers and the 900 restaurants on its national platform.  

Just Eat recently merged with Dutch food delivery company to form the US$12 billion group. It is also looking at merging with other platforms globally.

Menulog’s Australia-based MD Morten Belling said: “Menulog entered the New Zealand market in 2012 on a simple premise; to help more local restaurants deliver delicious meals to more customers.

“We have grown a lot since then but our commitment to local businesses and communities remains unchanged.

“Menulog are investing $500,000 into growing the customer database as well as onboarding new restaurants. This includes marketing, advertising and PR activity.

“More closely aligning our brands will accelerate growth, while allowing us to support restaurant partners, create job opportunities in the hospitality industry, and provide greater choice for customers.”

Belling said the brand refresh is an opportunity for Menulog to support businesses as part of Covid recovery through a significant investment in marketing to help grow order demand across restaurant partners.

“Being part of a leading global online food delivery marketplace enables us to tap into world-class functionality with a globally recognisable product,” he said.

“The refresh signals an important step for the business by reaffirming its commitment to New Zealand, helping grow order demand for restaurant partners, and expanding the brand’s regional footprint.”

“For example, Menulog will link in with global sister apps providing a new opportunity for travellers or those with international app stores to use the app locally, driving more business for local restaurants and couriers when international travel resumes.”

He says Menulog aligning with the group strengthens its commitment to the New Zealand market as it plans to grow reach and demand locally.

“The refresh signals an important step for the business by reaffirming its commitment to the New Zealand market and helping grow order demand for restaurant partners and expanding the brand’s regional footprint.”

This month, Menulog will change from green to orange to align the company with the group.

Menulog enables restaurants to adapt quickly to changes in customer wants and expectations, helping restaurants grow orders across all occasions. The brand’s delivery model allows restaurant partners to sign up for self-delivery to access lower commission rates.

Menulog currently services 900 restaurants, from Kerikeri to Dunedin, offering a wide range of cuisines. The platform helps restaurants maintain an online ordering presence and deploy staff as delivery drivers. The service was increasingly important in April this year as it enabled restaurants to operate while limiting physical interaction with customers.

Belling said: “While our customers in New Zealand will continue to see all of their favourite restaurants and cuisines on the same Menulog app, they can also look forward to more choices in the future as we grow our footprint, with a focus on regional areas.

“Turning orange and being part of the newly-formed Just Eat Group is a really exciting part of our brand evolution – and it’s just the start of how we can deliver greater value to our customers, restaurant partners and the community.”

About Menulog
Menulog is an online food delivery service that connects hundreds of thousands of active customers with 900 local restaurants via its websites and native mobile apps.

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