Korea courts Kiwis

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BUSAN, Today: South Korea’s premier creative show Ad Stars is making a determined push for NZ’s participation – including emails to M+AD, an appeal for Kiwi jurors (scroll down for the link), and a reminder to Kiwis to get their 2020 entries underway.

Past NZ judges at Ad Stars nclude Kim Pick and Toby Talbot.

Entries to the awards close on Friday 10 July. Ad Stars is free to enter, and the top two Grand Prix winners will win US$10,000 each.

Now in its 13th year, the awards are now accepting entries in the following categories: Film, Print, Outdoor, Radio & Audio, Design, Interactive, Mobile, Data Insights, Social & Influencer, PR, Brand Experience & Activation, Direct, Media, Integrated, Innovation, Diverse Insights, Place Brand, Creative eCommerce, Video Stars, Public Service Advertising (PSA) and Pivot.

The Innovation and Integrated categories cost KRW100,000 (approx US$100/NZ$125) per entry, but all other categories are free.

Ad Stars chair Hwan-Jin Choi said: “If you are a creative business located anywhere in the world, we encourage you to make the most of Ad Stars’ philosophy as one of the only global awards platforms that is free to enter.

“Ad Stars is one of the only global awards platforms that is free to enter.”

“We know that Covid-19 has triggered a shock to the global economy, and although this will impact many agencies and production companies, it has never been more important to celebrate the power of creativity and promote our value as an industry.

“We also encourage you to consider our newest categories: Pivot and Creative eCommerce. Pivot celebrates campaigns that have amplified and repositioned brands in response to Covid-19, or helped to overcome the pandemic through public health initiatives.

“Creative eCommerce celebrates ideas that optimise the customer journey through creative eCommerce solutions.

“Both categories are extremely relevant in the current landscape, and we are excited to see who is leading the way in these areas.

The Ad Stars 2020 Awards will be judged virtually in three stages: preliminary judges will select finalists from July 20-28; final judges will undertake two rounds of judging from August 3-11 and August 15-18.

And the winners will be unveiled online on Saturday 22 August 22 via adstars.org

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