Meridian hands media to OMD – but retains BC&F Dentsu for creative

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OMD has extended its role with Meridian Energy picking up Meridian’s media account, extending the work undertaken over the past two years by OMD’s Programmatic, Search and Data divisions. The full-service incumbent was BC&F Dentsu – who will continue their role as Meridian’s creative agency. There were no pitches involved.

OMD will now also handle all media strategy, planning and buying, working with BC&F to bring to life Meridian’s ‘Powering today. Protecting tomorrow’ positioning.

Meridian head of marketing Melanie Lynn says she is thrilled to be working with the wider OMD team. “The specialist divisions of OMD over the past few years have provided a real passion and understanding for our business and have great skill and expertise in delivering powerful results,” she said.

“We are excited to now be working with OMD across the full media spectrum.”

OMD ceo Nigel Douglas said: “This illustrates how much Meridian value their existing partners and it also showcases the depth and breadth of digital and data skill at OMD and the impact it can have on clients’ businesses.

“We have achieved significant success with the Meridian team in the search, programmatic and marketing science arenas and look forward to helping Meridian achieve their brand ambitions.”

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