Metal galore for NZ at AWARD

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SYDNEY, Last night: NZ entrants performed above their weight at Australia’s AWARD Awards – with four Gold Pencils apiece going to Clemenger BBDO Wellington, DDB Group NZ and FCB NZ. In addition, FCB NZ’s Lennie Galloway and Thomas Gledhill were named Creative Team of the Year.

Ogilvy NZ also scored two Golds, and Colenso BBDO a single Gold (scroll down for all the NZ Golds).

Held at Australian Technology Park in Sydney the ceremony delivered a record 58 Gold Pencils across 22 different campaigns and awarded a further 80 silvers and 129 bronze awards.


“The Aussies don’t give credit to Kiwis lightly, so to be third agency overall is no mean feat.”

Best in Show was awarded to Che Proximity Australia’s AutoAds for Carsales.com.au. Network of the Year was BBDO; and Production Company of the Year was Finch.

DDB NZ ceo Justin Mowday said: “We’re incredibly proud to be the leading NZ agency at AWARD this year.

“The Aussies don’t give credit to Kiwis lightly, so to be third agency overall is no mean feat. What’s particularly gratifying to see is that all of our winning campaigns were work that drove significant business results for our clients.

“A huge thanks to the world-class marketers who are our client partners, your insights, passion and critical thinking are what make the work great.”

Agency of the Year – Top 5

  1. Clemenger BBDO Sydney
  2. CHE Proximity
  3. DDB Group New Zealand
  4. The Monkeys
  5. Clemenger BBDO Melbourne

Production Company of the Year – Top 5

  1. Finch
  2. Revolver/Will O’Rourke
  3. Goodoil
  4. Sweetshop
  5. Scoundrel

Network of the Year – Top 5

  1. BBDO
  2. DDB
  3. Dentsu Aegis Network
  4. TBWA
  5. Ogilvy

NZ’s Gold Winners

Category: Film & Video
Subcategory: Television Commercial, Individual. Over 30 Seconds
Title: Armoured Truck
Agency: DDB Group New Zealand

Category: Film & Video
Subcategory: Large Format Screens, Individual. Any Length
Title: Armoured Truck
Agency: DDB Group New Zealand

Category: Film & Video
Subcategory: Interactive Film, Individual. Any Length
Title: Oat the Goat
Agency: FCB New Zealand

Category: Craft In Advertising
Subcategory: Film – Casting
Title: The Dance
Agency: DDB Group New Zealand

Category: Craft In Advertising
Subcategory: Film – Casting
Title: Armoured Truck
Agency: DDB Group New Zealand

Category: Craft In Advertising
Subcategory: Digital – Digital Utilities and Tools
Title: Project Revoice
Agency: BMW Dentsu

Category: Print
Subcategory: Newspaper, Campaign
Title: Undercover Crossword
Agency: FCB New Zealand

Category: Radio
Subcategory: Over 30 Seconds
Title: That Time John Key didn’t
Agency: Clemenger BBDO Wellington

Category: Radio
Subcategory: Over 30 Seconds
Title: That Time Hopoate didn’t
Agency: Clemenger BBDO Wellington

Category: Radio
Subcategory: Campaign
Title: Look Right, Look Left – KiwiRail
Agency: Clemenger BBDO Wellington

Category: Radio
Subcategory: Copywriting, Campaign
Title: Look Right, Look Left – KiwiRail
Agency: Clemenger BBDO Wellington

Category: Direct Marketing
Subcategory: Direct Response Advertising – Campaign. Single Medium.
Title: Undercover Crossword
Agency: FCB New Zealand

Category: Digital
Subcategory: Social Media – Online Film, Campaign
Title: Pre-Testie Bestie
Agency: FCB New Zealand

Category: Digital
Subcategory: Apps
Title: Spark New Zealand Kupu
Agency: Colenso BBDO

Category: Branded Entertainment
Subcategory: Entertainment on-line
Title: Question a cop
Agency: Ogilvy NZ

Category: Creativity for good
Subcategory: Equality
Title: Question a cop
Agency: Ogilvy NZ


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