AUCKLAND, Monday: Creative tech studio Method has built a virtual experience to bring to life the campus and personalise the University of Auckland for prospective students.
Sam Ramlu said: “Your World Your Way is an innovative response to Covid-19 challenges, demonstrating the university’s commitment to explore new ways to support students.
“User friendly and student-centric, it has proven to be an invaluable way to connect with prospective students and shape a pro-Auckland mindset.
“Māori and Pasifika student’s viewpoints and feedback have been integral to the project with collaboration from inception, bringing faculty and culture on campus and Tāmaki Makaurau and Aotearoa to the forefront.
“Despite the unfamiliar context of lockdown, a unified and joyful working relationship grew as the digital experience took shape.”
The engaging digital platform uses a personalisation quiz to reshape the experience to suit each visitor, assembling a virtual tableau reflecting their most appealing version of Tāmaki Makaurau and the university.
Created in just three months, with much of the work done from homes across Auckland, it required an unprecedented level of collaboration, lateral thinking and trust, both within the client’s complex organisation and with the Method team.
Uni chief digital officer Stephen Whiteside said: “Despite the unfamiliar context of lockdown and the physical separation, a unified and joyful working relationship grew as the digital experience took shape.”
CREDENTIALS
Client: Vanessa Pye, Stephen Whiteside
Strategy & Planning: Sam Ramlu, Matt Power
Design Director: Matt Power
Design Team: Sophie Douglas, Lahiru De Silva, Roshan Nowshad
Development Team: Caitlin Palmer, Matt van der Haas, Preston Thomas, Gardner Bickford, James Bosworth, Andrew Welsh
Writer: Mark Easterbrook
Videography and editing: Ben Journee
Producers: Sam Ramlu, Hannah Rogers
Client: The University of Auckland
Agency: Method
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