MetroEXP creates new Anathoth Farm campaign

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AUCKLAND, Today: Anathoth Farm has taken its 30-year commitment to using natural produce with very little added along the way, and brought this to life with a new campaign via Westhaven agency MetroEXP.

Marketing manager Kathryn Love said: “Just like when things started in 1987, Anathoth Farm’s new campaign Captures the Good by celebrating the simple, yet delicious real fruit and vegetables that go into each pot.

“Since the very beginning, we’ve always made an effort to hero our wholesome ingredients and the collaborative effort that goes into creating our jams and chutneys.

“As we grow and develop our offering it has become imperative to continue showcasing this history and our homegrown ingredients in the simplest way possible.


“The through-the-line campaign will run across social media, digital, and OOH with bus shelter posters in Auckland, Wellington and Christchurch.”

“The new campaign heroes four of the favourite Anathoth Farm products; Strawberry Jam, Tomato Relish, Lemon Curd and More Fruit, Less Sugar Red Berry Preserve.

“While the bright, eye-catching colours are refreshingly different for Anathoth Farm, the campaign highlights that the products deliver the same goodness inside and out.

MetroEXP managing partner Tammy Milani said: “We have loved working with the team to come up with a simple way to show the goodness packed into each and every Anathoth Farm product.

“Our Captures the Good campaign is a testament to the commitment the brand has shown in proudly cooking up wholesome, batch-made products in the South Island for the last 30 years – and you can taste the goodness in every pot!”

The new through-the-line campaign launched in-store this week and will expand to run across social media, digital, and OOH with bus shelter posters in Auckland, Wellington and Christchurch.


CREDITS

Marketing Manager for Anathoth Farm: Kathryn Love
Managing Partner: Tammy Milani
Account Manager: Beatrice Bearne
Senior Art Director: Greg Wylie
Senior Copywriter: Matt Watts

About MetroEXP
MetroEXP is a hybrid marketing and events agency specialising in high quality, quick turnaround work that balances marketing objectives with value for money. They work with a range of well- known NZ brands across a range of industries including retail, automotive, hospitality and FMCG.


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