Mi9, AppNexus sign tech partnership

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Mi9, the digital sales house for Microsoft, Daily Mail and Ticketek inventory in New Zealand, has announced a technology partnership with independent advertising technology company AppNexus to power the future of Mi9’s advertising network. 

Effective immediately, the agreement will see mobile and desktop digital display inventory from across the Mi9 network forecast, optimised and delivered by the AppNexus Ad Server. This includes the Microsoft product suite – MSN.com, Skype, Windows 10 and Outlook, as well as Daily Mail and Ticketek.

The new platform includes sponsorships, guaranteed delivery, private marketplace and real-time bidding inventory.

Mi9 says advertising clients will enjoy three significant benefits through this expanded partnership:

  • Automated guarantee interface: agency buyers will soon be able to quickly and efficiently browse and buy Mi9 and Microsoft inventory in an automated fashion
  • World-class forecasting and delivery: all clients will benefit from the world’s leading forecasting and delivery platform, ensuring accurate forecasting and stable delivery against all campaign objectives
  • Seamless back-end operations: flexibility, delivery, up-time and response times

The AppNexus partnership follows Mi9’s recent investment in its local New Zealand sales team, with the appointment of Guy Shepheard to the role of national sales director and the Parris Downey to the role of head of programmatic.

Shepheard brings to the role eight years digital media experience, with roles spanning client side and sales roles within Mi9’s Australian digital business. More recently, Shepheard was promoted from his role as senior sales executive with Mi9 NZ, and will be responsible for growing and shaping the product proposition Mi9 brings to market and the agency service model that underpins it.

Downey joins Mi9 NZ as the head of programmatic, following 13 years’ experience in media covering digital sales, strategy and management. He has held multiple roles at Fairfax Media working across traditional and digital media and was most recently the digital sales manager for FFX NZ.

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