Arrivals & Departures: The cold calls paid off

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Global media agency network Mindshare has appointed Campbell Smith to the role of client leader at Mindshare New Zealand.

He has over 12 years of media experience and has worked at some of the most preeminent agencies in New Zealand (including Carat) and abroad.

Mindshare NZ chief client officer Terri Collier said: “No word of a lie, I have been cold-calling Campbell for years trying to work with him and thankfully he has finally relented.

“Campbell has the thought leadership, energy and knowledge that we are looking for to help lead our agency, team, and clients through change. He is an absolute asset.”

Smith’s role is effective from 6th November 2017.

Smith said: “I’m really excited to be joining Terri, Sam and the Mindshare team. I look forward to continuing and building on the great work the team are producing on behalf of our agency partners and the Mindshare brand.”

About Mindshare
Mindshare is part of WPP ANZ. We were born in Asia in 1997. Now we are a global agency with 116 offices in 86 countries and billings of $35bn. We aim to be our clients’ lead business partner, to grow their business and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation because in today’s world everything begins and ends in media.. Mindshare is part of GroupM, the media investment management arm of WPP.


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