MINI ANZ partners with Cartelux/Google in retail marketing drive

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MELBOURNE, Today: As the first markets in a global pilot for the BMW Group, MINI Australia and New Zealand have leveraged Australia’s Cartelux platform to enable MINI dealers in both countries to create and launch digital advertising campaigns in fewer than 60 seconds.

Alex McLean, MINI’s Melbourne-based head of ANZ marketing, said (in a press statement): “The Cartelux platform is a true evolution in automotive retail marketing. A one stop, tactical marketing platform for dealers that eliminates pain points that have hamstrung their ability to act with agility.

“The global programme is a significant step in the evolution of Cartelux from content marketing agency to ad tech innovator, bringing scalable video to the world across verticals including automotive, retail, finance, and property.

The Cartelux platform has been developed in partnership with Google sales and engineering teams to solve video at scale for any multinational brand. Cartelux dramatically simplifies and automates the ad creation, approval and media buying process, saving time and cost for both the National Sales Company and the Dealer Network.”

“The Cartelux platform was developed with Google sales & engineering teams to solve video at scale for any multinational brand.”

Sydney-based Google director Richard Wolstenholme said: “We know local area marketers are looking for simple ways to create engaging video content at scale. Video content marketing is a tried and trusted channel for time-poor marketers that has particular resonance with auto dealers worldwide.”

“Collaborating with MINI on this Global Pilot for the BMW Group has been incredible.  Lots of marketers talk about digital transformation, but Alex and the team at MINI are actually doing it – they are true innovators,” said Josh Williams, Founder and CEO, Cartelux.

Initially adopted by the automotive industry, the need to solve video on a global scale has seen Cartelux secure several new multinational clients across a range of verticals.  Cartelux is enabling national sales companies and their local area marketers to leverage the power of scalable video on a local, national or global scale.

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