AUCKLAND, Today: Retail marketing agency Hyper has been appointed Mobil New Zealand’s promotional management agency and digital signage provider for their forecourt convenience store network. The partnership is the result of two independent RFPs.
Hyper ceo Ben Partington said: “We’re incredibly proud to partner with the team at Mobil New Zealand. We’re looking forward to deploying our knowledge, creativity and tools to support Mobil’s ambitions for innovation and growth.
“The resulting partnership will see Hyper take over the creative, production and management of Mobil’s store-based promotional POSM – a key activity that delivers compelling deals to customers at the point of purchase across the country.
“Central to the management of this programme will be Hyper’s rapid design and workflow management software which offers retailers and brands scalable content production at low cost.”
In response to changing customer needs and observing global and local convenience trends, Mobil says it intends to innovate on a steep trajectory within its forecourt retail environments.
“A key element will see the business significantly upweight its digital signage hardware, software and content to better engage forecourt shoppers.”
Mobil head of convenience retail Karl Jones said: “A key element of this evolution will see the business significantly upweight its digital signage hardware, software and content to better engage forecourt shoppers.
“Hyper will support Mobil’s as its preferred supplier for digital signage technology and software and will design, and manufacture state-of-the-art digital signage solutions for deployment across our nationwide network of 183 stores.
“I am delighted to work with Hyper as they support our significant transformation in the digital and creative solutions as well as our promotional content.
“They have delivered a fast, simple and innovative solution approach that helps my team concentrate on doing what we love most – adding value to our customers and making their shopping experience better every day.
“The team are fun and friendly and have delivered some amazing content – there’s lots more to come!”
Hyper (turning shoppers into buyers) is an independent retail marketing and media solutions provider that helps New Zealand retailers and FMCG brands better engage and convert their customers.
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