Mobile leads digital adspend growth

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Total interactive advertising spend in New Zealand was $120.22 million up 22% from Q1, 2013, according to figures out today from the Interactive Advertising Bureau.

“Growth was across all channels with the top five Display categories – Finance, Travel, FMCG, Government and Automotive – making up over 50% of all Display spend,” said IAB chair Spencer Bailey.

Mobile experienced the largest year-on-year growth by 122% followed by Search & Directories at 36% and Video by 34%.

The IAB/PwC Report was established in 2007 and is the pre-eminent source of New Zealand interactive and mobile advertising spend provided by over 35 advertising agencies and publishers.

M+AD says: The IAB likes to micro-manage its information flow, so the detailed report is available only to IAB members and contributors.

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