The More FM Breakfast Club – now with more Ego!

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AUCKLAND, Today: MediaWorks’ morning radio show The Breakfast Club on More FM has welcomed their new co-host with a tongue-and-cheek campaign this week. Creative was in-house.

Earlier this month, Kiwi comedian and TV personality Paul Ego joined The Breakfast Club alongside Lana Searle and Adam Percival, returning to the brand where he started his radio career over 23 years ago.

As well as being put through his paces on air, Ego was also tasked with bringing “more ego” to the script for the tvc.

“When they asked me to write the TV ad, I thought, ‘That’s not part of my contract – what’s next, cleaning the toilets?’”

Ego said: “When they asked me to write the TV ad, I thought, ‘That’s not part of my contract. What’s next, cleaning the toilets?’

“I’ve since checked my contract and apparently, yes, that is next. I really must read things before I sign them.”

More FM content director Amy Collett says she’s excited to celebrate Ego’s appointment with this new tvc, digital and outdoor campaign.

“As well as playing today’s best music mix, our listeners tune in knowing they’re going to start their day with a laugh. Not only is Paul an experienced broadcaster – he’s one of Aotearoa’s most well-loved comedians, who – thankfully for all of us – is not afraid to laugh at himself.”


TVC Production/Director/ Cinematographer: Aaron Ly
Script Writer: Paul Ego
Photo Creative: Radlab
Photographer: Kaelin Wade
MediaWorks Senior Graphic Designer: Anton Herbert
Styling: Sarah Murphy
Hair & Makeup: Rani Shortland
Client: MediaWorks New Zealand Ltd
MediaWorks Head of Marketing: Amanda Midgley
MediaWorks Senior Marketing Manager: Rachel Mancini
More FM Marketing Manager: Penny Gillies
More FM Content Director: Amy Collett

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