AUCKLAND, Today: MediaWorks’ morning radio show The Breakfast Club on More FM has gone live with a new brand campaign, inviting Kiwis to start their day with a laugh.
The Breakfast Club has been hosted by Lana Searle and Gary McCormick since May 2018, with television personality Adam Percival joining the whānau in December last year.
Amy Collett, who joined MediaWorks from Australia’s Southern Cross Austereo, took the helm as More FM content director in October 2021, and says she is delighted to share the new look for the breakfast show:
“This campaign is light-hearted and encourages Kiwis to tune in to start their day with a laugh.”
“The Breakfast Club is a favourite of New Zealand listeners. As well as playing today’s best music mix, listeners have come to rely on the effortless banter and guaranteed laughs every morning,” she said.
“This campaign is light-hearted, showcases the chemistry between Lana, Gary and Adam, and encourages Kiwis to tune in to start their day with a laugh.”
Creative: Rad Lab
Creative Director: Jared Donkin
Creative / Script Writer: Nick Rado
Script Writer: Ben Geradts
Director: Jared Donkin
Producer / First AD: Ben Geradts
Producer / Cam Op: Karl Periam
DOP: Aidan Rogers
Styling: Lulu Wilcox
Head Editor: Finn Kennedy
Client: MediaWorks New Zealand Ltd
MediaWorks Head of Marketing: Amanda Midgley
MediaWorks Senior Marketing Manager: Lee Gilmour
More FM Marketing Manager: Jaquetta Hazlett
More FM Content Director: Amy Collett
Publicity Manager: Rose Swale
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