AUCKLAND, Today: After a successful inaugural year of their Good Impressions initiative – donating over 65 million impressions to 12 charities across Aotearoa – Go Media has decided to continue this programme for a second year.
Go Media marketing manager Isabella Dervan said: “The initiative puts the power in our customers’ hands allowing them to pay their impressions forward by donating them to one, two or all three social outcome pillars of Wellbeing, Environment and People.
“These donated impressions are then distributed on Go Media’s nationwide digital billboards to the benefiting organisations in each category.
“It’s been an incredibly humbling experience to see the positive impact Good Impressions has had on the charities involved.
“One such impact was had for Mike King and his team at I Am Hope/Gumboot Friday who said, ‘When Go Media’s Good Impressions awareness campaign launched, the response was overwhelming.
“We decided to increase support of 12 charities to 15 this year, with a combination of current and new organisations in the mix.”
‘The campaign played a pivotal role in raising an astounding $3,312,916: $654,916 from text donations, $498,000 via Give A Little, and an impressive $2,160,000 from public, corporate, and event fundraisers nationwide.
‘The success of this initiative owes much to the unwavering support of Good Impressions, and for that, we are eternally grateful.’
Isabella Dervan: “Due to the positive reception that Good Impressions has had in communities across Aotearoa and the influx of applications that followed, Go Media made the decision to increase their support of 12 charities to 15 this year, with a combination of current and new organisations in the mix. These include Sustainable Coastlines, I Am Hope, She Is Not Your Rehab, and Bellyful.”
Bellyful NZ ceo Fiona Purchas said: “Large-scale advertising is everything for us.
“We are so grateful for this support from Go Media. To be able to spread the word about our mahi, reach more of the whānau who need our support and find more volunteers to help us fill bellies, is absolutely game changing for us.”
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