A further 29 entries from New Zealand have made Cannes Lions category shortlists – in Digital Craft, Design, Outdoor, and PR.
Nine in PR
Nine NZ entries are through to the shortlist stage of the Cannes PR Lions, including four from Y&R, two each from Saatchi & Saatchi and Colenso BBDO, and one from DDB.
Three of Y&R’s successes came for Burger King McWhopper; the 4th was for Breast Cancer Cure Breast Milk.
Saatchi’s pair were both for ASB Bank Clever Kash; Colenso’s were for Amnesty Adblocker and DB Brewtroleum, and DDB is there with Sky TV Unforgotten Soldiers.
16 in Outdoor
Sixteen NZ entries make shortlist stage of the Outdoor Lions category.
Y&R leads the way with six – one of which includes six executions. Colenso has five, DDB three (one includes two executions), and FCB has two (one has three executions).
16 entries from New Zealand have made the cut at the shortlist stage of Cannes Outdoor Lions category, led by Y&R NZ with six finalists – one of which includes six executions.
Y&R Burger King McWhopper (x3)
Y&R Jaguar Actual Reality (x2)
Y&R Burger King Big Mac, Whopper, McWhopper, Peace Dove, Peace Fingers, Olive
FCB Paper Plus Read Better Stories Curry, Boots, Gym (x2)
DDB Sky TV Family Matters Crewneck, Minor Disagreement Knit
DDB Sky TV Unforgotten Soldiers (x2)
Colenso Anchor X-Ray Casts
Colenso DB Export Brewtroleum (x3)
Colenso, Burger King Backyard
One in Digital Craft
Colenso BBDO is the only NZ agency through to the finalist stage of the Cannes Digital Craft Lions – for Pedigree A Dog’s Story.
Three in Design
New Zealand has three entries through to the shortlist stage of the Cannes Design Lions.
Y&R has two spots (both Jaguar NZ Actual Reality); DDB has one – Sky TV Unforgotten Soldiers
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