Moslems, Kiwis star in Aussie-made cricket spot

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CHE Proximity Melbourne has launched a new campaign to celebrate the return of the ICC Cricket World Cup to Australia and New Zealand after 23 years. It’s not the usual rah-rah crud, either – this is a cracker spot, genuinely multicultural (including Moslems), and NZ features prominently.

The spot was directed by The Sweet Shop’s Ben Quinn.



Agency: CHE Proximity Melbourne
Executive Creative Director: Leon Wilson
Copywriter: Sam Harris
Art Director: Tom Wenborn
Agency Producer: Sandi Gracin & Liesel Haug
Production Company: The Sweet Shop
Director: Ben Quinn
Producer: Allison Lockwood
Executive Producer: Edward Pontifex
Managing Director: Wilf Sweetland
CEO: Paul Prince
DOP: Shelley Farthing Dawe
Art Director: Patrick Bennet – Melbourne, Peter Marshall – Auckland, Kumar Rajendra – India
Editor & Company: Graeme Pereira – The Butchery
Post Production & City: The Refinery, Melbourne
Music: Bob Beats (Remixed)
Music Production Company: Level Two Music

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