Mother knows best

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AUCKLAND, Today: “I feel fortunate to be at an agency that offers a generous paid parental leave programme, phased return to work and flexible hours,” says Saatchi & Saatchi NZ head of PR & social (and mother to a one-year-old daughter) Isobel Kerr-Newell.

She was writing a lengthy think-piece in today’s NZ Herald Business on the joys and perils of being a new mother working in the NZ ad industry.


“I didn’t have to choose. It hasn’t been a case of work or family.”

“We also conduct regular pay audits to ensure that our people are equally rewarded on merit, position and contribution and have a 50/50 gender split in our leadership team. All this means that I didn’t have to choose. It hasn’t been a case of work or family.

“For most women in our business, though, the balance is harder to find.”

  • Read the full story here

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