MSL NZ wins Durex; makes senior hires

EditorNews Make a Comment

AUCKLAND, Wednesday: MSL New Zealand has won two key new clients – equality advocator Global Women, and sexual health product provider Durex. Global Women’s incumbent agency was Anthem, while MSL is the first agency of record for Durex in this market.

Launched in August 2020, with ex Saatchi & Saatchi PR and social lead Isobel Kerr-Newell at the helm, the agency has made two new hires to support this growth, appointing Eleanor Ashdown as a senior account manager and Beccy Churchill as a senior consultant. 

Churchill joins from Herd MSL in Sydney, where she was the NZ consultant leading on NZ PR strategy for organisations such as Airbnb, Arnott’s Group and Procter & Gamble. She brings a decade of PR experience to the agency; and prior to her role at Herd, she spent five years working in PR agencies in London.

Eleanor Ashdown has seven years of public relations, influencer marketing and experiential experience developed across both New Zealand and the UK. She has previously been an integral team member in award-winning campaigns and her clients have spanned sectors from FMCG to tech and consumer electronics.

MSL NZ MD Isobel Kerr-Newell said: “I am delighted to announce these new clients and I am proud of the important work we have been able to do together so far. I look forward to building our ongoing partnerships.

“With the support of the MSL Network behind us, we’ve been able to offer the market a compelling combination of local PR & communications expertise with all the access to international tools and expertise that comes from being part of a great network.

“Our connection to our sister agencies in NZ – Saatchi & Saatchi, Starcom, Zenith, MBM and Digitas – means we’re able to seamlessly integrate broader services.”

“Coupled with this, our connection to our sister agencies in New Zealand – Saatchi & Saatchi, Starcom, Zenith, MBM and Digitas – means that we’re able to seamlessly integrate broader services whenever a client needs it.

“Eleanor and Beccy have been great additions to the team. They understand the vision for the agency we are building here, the truly inclusive culture we want to create and the world-class standard of integrated communications we want to deliver for our clients.”

Beccy Churchill said: “There is something about the combination of strategy and creativity that places MSL agencies above the rest.

“My experience spans a wide range of disciplines, from meaty impact communications and behaviour change campaigns in the UK – right through to the hyper-consumer fun that is getting creative with Arnott’s Tim Tam or Airbnb.

“With the support of the MSL network of 100 agencies around the world, we’re able to punch above our weight. Watch this space, we have big plans. There are exciting times ahead.”

  • MSL NZ is currently recruiting for a senior account executive and encourages those with one to two years’ experience to apply here

About MSL
MSL is one network with many parts. We come together as a force of mighty power in our industry, for our clients and in our contributions to the world. We are an agency built through combination and acquisition; our business is dynamic but always linked. We are fearless, insightful, passionate, creative, dynamic and accountable. It’s our ability to build influence and deliver impact that separates us from the crowd — it’s how we deliver the results our clients’ desire. Our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe. From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL.

Share this Post