Eternal life? No guarantees!

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SYDNEY, Wednesday: In the latest issue of Australia’s Mumbrella, senior reporter Zoe Samos offers some interesting insights into the demise of a monthly icon: “Cosmopolitan is gone: another brand fallen victim to a lack of relevance and value in the digital age,” she writes.

“Inevitable? Of course. But sad, given it’s just been added to an ever-growing heap of axed magazine titles, most notably women’s lifestyle brands Cleo and Dolly.

“Eternal life cannot be guaranteed for any publishing brand, no matter how big.

“And while Bauer Media ceo Paul Dykzeul has worked tirelessly to integrate digital and print teams across magazines, it is too little too late.”

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