AUCKLAND, Today: My Food Bag has appointed MBM as its lead media, analytics and e-commerce partner, as well as MBM-owned Breakout Room as a content partner. At press time it was unclear if there’d been a pitch, or an incumbent.
The joint appointment sees MBM and Breakout Room join another Publicis Groupe partner Saatchi & Saatchi, who will guide the brand strategy and act as lead creative agency for My Food Bag.
My Food Bag chief customer officer Jo Mitchell said, “We’re excited to build a truly connected agency model across every step of the marketing and media journey.
“It’s a powerful formula, acting as an extension of our team and working with us to realise opportunities for growth much faster than we can alone.”
MBM client service director Deb Brown said, “We are delighted to be working with My Food Bag, who are an amazing New Zealand success story.
“Saatchi has always enjoyed a great relationship with the My Food Bag team; this is another example of the Publicis Groupe model in action.”
“My Food Bag pioneered the meal kit delivery market in New Zealand and continues to adapt and meet the ever-changing dynamics in the category.
“The village model, with My Food Bag working hand in glove with MBM, Breakout Room and Saatchi & Saatchi, means we are collectively-primed to unlock growth.”
Breakout Room head of content Amber Ardern said, “Over the last five years Breakout Room has worked with a number of great New Zealand clients. We are thrilled to work with My Food Bag on their dynamic content needs in the food category, of which we are experts.”
Saatchi & Saatchi ceo/Publicis Groupe NZ chief connection officer Mark Cochrane said, “Saatchi has always enjoyed a great relationship with the My Food Bag team and now together, this is another example of the Publicis Groupe model in action.
Curating specialist talent, capability and technologies in a connected platform, we are excited to see what we can achieve, in partnership.”
MBM (McCready Bale Media) was founded in 2010 by Sean McCready and Matt Bale, and became a large independent media agency with 80 staff in its Auckland and Wellington offices. Now part of Publicis Groupe and with 110 staff, MBM’s services include strategy, media planning and buying, measurement and analytics consulting, search and SEO, social media management, plus content strategy and production through its Breakout Room division.
About Publicis Groupe – The Power of One
Present in 100 countries, Publicis Groupe employs around 83,000 professionals.
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