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Sky sent out 120 t-shirts to entertainment media – including, as you can see, M+AD ed David Gapes – from print/radio/online for its NEO channel’s 2nd birthday.

“The NEON team had great fun coming up with ideas for the t-shirts that would be able to reflect all the different styles and genres of content we have on the site,” said NEON publicity manager Katie Fisher. We settled on:

  • NEON – It’s a Gas!
  • NEON – Not Just For Strip Club Signs
  • NEON – A Site for Square Eyes

“We then wanted the back to look a little like a band tour t-shirts with a list of related content – for example for the It’s A Gas! back art, we put in comedies like Casual, Catastrophe, and Younger.


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