Global force refreshes coffee brand

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Publicis Sydney/London and MediaCom NZ are part of a high-powered global agency team that produced and shot a new integrated campaign for Nescafé Gold as the coffee brand relaunches its richer tasting barista-style coffee across New Zealand.

“We understand that Kiwis know what makes a great coffee, which is why we have developed an immersive consumer experience that will serve an incredible 500,000 coffees nationwide,” said Sydney-based Nescafé head of marketing Rebecca Dobbins.

The fully integrated campaign goes live on Sunday, and runs through to December.


Lead Creative Agency: Publicis Sydney
Media Agency AU: Wave Maker (Group M)
Media Agency NZ: MediaCom
Experiential Agency: Havas
PR and influencer Agency: Forward
Film company: Quad Productions New York
Director: Henry Mason

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