Nestle eschews ad agency to work direct with film co

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Nestle and Flying Start worked together – no ad agency involved – to create a TV campaign introducing Milo Valuable Players to New Zealand.

The campaign features Warriors and Milo Ambassador Shaun Johnson, and a search for New Zealand kids that display the values of fair play and good sportsmanship.

“Generations of New Zealand kids have grown up having fun on the sports fields, but it’s also through sport that kids learn values like teamwork, leadership, and the importance of self-belief and positivity,” says producer Sam McCauley.



Client: Nestle NZ
Country Business Manager CPW: Peter Murray-Brown
Brand Manager – Beverages: Rachel Crook
Production Company: Flying Start
Director: Miles Murphy
Producer: Sam McCauley
Offline Editor: Philippe Lods
Colour Grade: Andrew Brown
Post Production: TOYBOX
Audio Post: Sale Street Studios

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