AUCKLAND, Today: Global footwear giant New Balance has appointed Mango Communications as its PR agency, securing the business trans-Tasman following a competitive pitch process.
Mango Aotearoa will handle the NZ end, while Mango Melbourne will do Australia. There was no incumbent in either country.
New Balance NZ marketing manager Sophie-Anne Héroux said: “Mango is now responsible for leading all media and influencer relations in the NZ market helping the brand put its best foot forward in preparation for exciting new launches and growth in 2021.
“We are thrilled to announce our partnership with Mango Communications Aotearoa. The New Balance team was impressed with their strategic, creative thinking as well as their expert understanding of the media and influencer landscape.
“The appointment is a fantastic achievement for the Mango teams in NZ and Australia.”
“We are looking forward to working with Mango to help strengthen and amplify New Balances’ New Zealand presence ongoing.”
Mango GM Sean Brown said: “We are stoked to be partnering with such an iconic and well-loved global market leader.
“New Balance is a confidently progressive brand with great people and quality products that go the distance.
“The appointment is a fantastic achievement for the Mango teams in New Zealand and Australia and we look forward to hitting the ground running!”
About Mango
With offices in Auckland, Sydney and Melbourne, Mango is part of the DDB Group and was founded in New Zealand in 2000.
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