D&AD has launched 17 new creative briefs for the 2018 New Blood Awards 2018, which reward young creatives and students with an opportunity to have their work judged by top thinkers, and to win a D&AD Pencil.
Open to those aged between 18 and 24, and to students and recent graduates of any age, the New Blood Awards briefs can be an appealing way for emerging new talent to experience the reality of creative awards and the ad industry.
D&AD’s partners this year include adidas, Bacardi, JCDecaux, Microsoft, Burger King, and Hasbro.
The New Blood Awards briefs are written with leading creatives to reflect industry trends, and challenge the next creative generation to hone and apply their skills to tackle a wide range of business challenges and societal issues.
Plus … New Blood Side Hustle
D&AD has also unveiled its first New Blood Side Hustle, run in partnership with Adobe. “This,” says D&AD Foundation director Paul Drake, “is more than just a creative brief, and looks for creatives with an entrepreneurial spirit”.
Entrants will provide details on their project – an innovation, a product, a start-up, an app, a zine, a podcast, a brand, or an event.
Winners stand to win a share of prize money, as well as D&AD training courses relevant to their field, a D&AD judge to serve as their mentor and their work promoted on the D&AD website and in the 2018 Annual.
Entrants have until Tuesday 20 March 2018 to submit their work. Winners will be selected by a panel of judges and awarded a Wood, Graphite, Yellow, White or Black Pencil. Winners will be announced at the awards ceremony in early July 2018 in London.
- View all 2019 briefs here: www.dandad.org/newbloodawards
About D&AD
For 56 years D&AD has stimulated, celebrated and enabled creative excellence in design and advertising, in the firm belief that great work always creates better outcomes. As a not-for-profit organisation we put all our surpluses back into the community we serve, helping new talent prosper and campaigning for a fairer, more diverse, more sustainable industry.
The D&AD New Blood programme offers young creative people around the world the opportunity to showcase their talent and take their first steps into the industry.
The New Blood Academy is an intensive two-week bootcamp, sponsored by WPP and filled with talks, briefs, hacks and workshops from seasoned professionals. Young creatives who win a New Blood Pencil or whose work impresses at the New Blood Exhibition will qualify.
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