Winter proving to be the winning season for MBM. Off the back of a record year in 2017, the Auckland/Wellington indie media agency MBM reports that it is enjoying a cracking 2018 with three great new business wins coming in over the last couple of months.
The new arrivals are Brother, Xero, and FlexiGroup. There are no connections between the companies – all the pitches were won separately.
First up, following a competitive pitch, was Xero (formerly, media was handled by Ikon). MBM MD Sean McCready says he is delighted to have this innovative New Zealand company on the books. “A true global leader in online small business software, Xero is already a business icon here and overseas.
“We’ll be delivering strategy, channel planning and offline media buying for Xero New Zealand, enabling them to focus on their growth as a leading service provider to the small business sector. Our aim is to help them be as targeted and engaging as possible – all while keeping a weather eye on the bottom line. That’s only appropriate given that’s what they help thousands of businesses do every day.”
Xero brand & marketing manager Valerie Walshe said: “We like the fact that MBM is an independent agency. They think differently, like us, so it’s a fantastic match with the way we work. We want to help millions of small businesses thrive through better tools, information and connections, but we can’t do it by ourselves. We need partners like MBM to help us get there.”
“We draw on the skills and passion of a team of 70 across offices in Auckland and Wellington.”
FlexiGroup
While Xero helps customers keep tabs on their business finances, new client FlexiGroup NZ (formerly with Lassoo) helps Kiwis get what they want as a leading provider of financial solutions. Their products include Q Card, Q Mastercard, Flight Centre Mastercard, Oxipay and Farmers Finance Card, along with a range of consumer and commercial leasing products.
McCready said: “This great account enables us to flex pretty much all of our media muscle expertise using strategy, planning, data and analytics and SEO. This is a wonderful opportunity for MBM to work on data driven marketing and media strategy. FlexiGroup runs highly trackable through-the-line campaigns and we’re looking forward to being a valued partner to marketing head Jacqui Hourigan and her team in their continued growth.”
Brother
Another good win is Brother International NZ (the incumbent was OMD). “We’ll be developing media strategy and then planning and buying across offline and digital media,” McCready said. “Our team will also offer analytics consulting to this market-leading print and technology brand. Their vision is to become the #1 brand for small and medium business in New Zealand, and we’ll help them get there.”
Brother marketing & corporate GM Emma Lewisham said: “Managed Print Services is at the heart of Brother’s business and we’re committed to ongoing, transparent relationships with customers, delivering them exceptional support while managing all their print needs. Getting that message out and understood by busy, time-poor Kiwi entrepreneurs will be a key priority for MBM.”
“While Brother is a well-recognised global brand, they have a strong local marketing team which has always delivered for New Zealand’s army of businesses,” McCready says. “Brother is expanding their services significantly in 2018 and beyond, and we are excited to help them engage with potential customers.”
About MBM
MBM has a strong connection with New Zealand focused brands which clearly resonates with new and existing clients, he says. “The team’s success draws on the skills and passion of a team of 70 across two offices in Auckland and Wellington; deploying a full range of services from media and communications strategy, programmatic media, search and SEO, through to data and analytics consulting and content creation.
“While we might be New Zealand’s largest independent media agency by far, we haven’t lost sight of the fact that our clients’ customers are our neighbours, our whanau and community – so if we help our clients connect in a meaningful, profitable and sustainable way – we’ll all be around for many seasons to come.”
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