New categories for 2016 Magazine Awards

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The 2016 NZ Magazine Awards team is counting down to its big night in September with new categories, “heavyweight” judges, a simplified entry process – and a promise to “accurately reflect a changing industry”.

The changes include a revision of some of the existing categories, plus five new awards to acknowledge the emerging multi-platform nature of magazines.

The new categories are …

Best Use of Video: Awarded to the Publisher/Magazine that has demonstrated the best utilisation of video content as a key or solo element in either an editorial or commercial context.
Rising Star: Awarded to the person new to the industry whose input has made the most impact on their team or publication. Nominees must have been in the magazine media industry more than 12 months but not longer than 36 months, and may be from any discipline.
Best Use of Insights: Awarded to the best use of research and insights to deliver commercial gain. This category is designed to recognise smart thinking and sound strategy, and the solution can be on behalf of an advertising category, an individual advertiser, an individual magazine brand or a publisher.
Best Launch/Relaunch: Awarded to the best new magazine brand launch or to the best magazine brand relaunch.
Best Magazine Media 360° Brand Audience: Awarded to a magazine brand that demonstrates the vitality of their brand across the entire content ecosystem to connect with audiences via multiple platforms and touchpoints.

Entries are now open and close at 4pm on Friday 1 July, and the winners will be announced at the awards show on Thursday 8 September at the Auckland War Memorial Museum.

The MPA will be seeking to recognise those who have adapted to today’s age beyond the page – while valuing the fact that exceptional and engaging storytelling will always form the basis of success in the industry.

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