The Spikes Asia Festival of Creativity has appointed MasterCard as the headline sponsor for this year’s Spikes.
“Both Spikes Asia and MasterCard have a long-standing commitment to championing great ideas, and exploring how technology enables creativity,” reckons MasterCard APAC head of marketing Sam Ahmed.
“It is these aligned objectives that had made the partnership possible. Creativity and technology underpins everything we do at MasterCard, and is the driving force that makes us the world’s most advanced payments technology company.
“This is the reason it gives us such pride to work with Spikes Asia. We believe the fostering of creativity and new technology by the Festival will inspire innovation in marketing that benefits the industry, brands and consumers.”
Spikes Asia chairman Terry Savage was more than a match for Ahmed in the gush department: “MasterCard have been innovating and inspiring their customers for nearly 50 years,” he said. “Their investment in technology and creativity is something that lies at the very heart of what Spikes Asia is about and this association will help us push the boundaries of creative communications in the region even further.”
Savage also announced some changes to categories this year. Entertainment has evolved from – and now replaces – Branded Content & Entertainment, and Music is a new award. Campaigned-for and designed by the industry, it recognises and celebrates the creative production, promotion and distribution of content with music at the core.
“The industry is growing and restructuring in response to, and in advance of, the needs of consumers,” Savage said. “For some time music and entertainment have been the key to cutting-through.
“These new awards will celebrate content that has evolved into culture and completely captivated audiences.”
Delegate Registration: open
Earlybird registration deadline: 13 July
Entries deadline: 22 July, 2016
Spikes Asia Festival runs: Wed-Fri 21-23 September
At: Suntec, Singapore
- More details at www.spikes.asia
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