Auckland, today: A new DOOH provider – Wanaka-based Halo Media – is the latest arrival to join the outdoor boom with its first digital site in the Highbrook business park in East Tamaki.
At 9m x 4m, this massive Panasonic digital LED screen gives visual impact and picture-perfect colour; it also offers full digital capability with live feeds and interactivity.
Halo Media’s Mark Davey said: “the Highbrook site has a huge 400m lead-in at a traffic-lighted section in one of Auckland’s most dynamic business areas, which means your advertising will be seen by some of Auckland’s leading decisionmakers, and consumers.
“The Highbrook site is the first in a suite of digital billboards Halo is rolling out across New Zealand.”
“Halo’s ethos is that you and your audience should love your advertising.
“With digital billboards you can achieve that with the visual power of large-scale cinema advertising out in the real world.
“Moreover, with the ability to change out your creative with new offers or even respond to time of day or weather your advertising will be more relevant and responsive than ever before.”
The Highbrook site is the first in a suite of digital billboards Halo is rolling out across New Zealand. Highbrook is live in August 2018.
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