New Hall of Famer

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Former DDB GAD Kevin Bowler – better known these days as the ceo of My Food Bag – was Friday inducted into the NZ Marketing Hall of Fame.

He led the Cadbury and Air New Zealand international accounts at DDB in the 1990s, before becoming the foundation ceo of Yahoo!Xtra, then ceo of Tourism NZ (till 2016).

My Food Bag co-founder Theresa Gattung said: “Kevin was a fantastic head of consumer marketing at Telecom when I was ceo. He did an outstanding job helping us turn things around against Vodafone.”

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