New Hawke’s Bay agency launched by ex-Tracta head

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HASTINGS, Today: A new Hawkes Bay-based agency, FizzyPop, was launched in May by Tom Young – former head of digital for Hawkes Bay agribusiness agency Tracta.

Young broke away to go it alone and says he has successfully been picking up a number of new client accounts.

Before Tracts, Young served a stint in London as head of customer acquisition for Citibank and at commercial broadcaster ITV.

He said: “FizzyPop has a strong pedigree for a new agency , with an advisory board consisting of former 7ThingsMedia MD Chris Bishop and Conversation LAB founder Kevin Power, and an established distributed network consisting of a digital strategist, art director, copywriter, motion graphic designer and digital designer.

“Despite the strong digital background, FizzyPop isn’t positioning itself as a digital agency – instead it is aiming to build on through-the-line thinking with a strong digital influence.

“Launched with no clients in May, FizzyPop has signed, premium wine producer Radburnd Cellars, Aroha Helicopters.”

“The agency promises to be strategically led, using econometric modelling to assist it in cracking client problems and developing media strategies to provide the best return on investment for clients.

“The media landscape is now so fragmented that it’s naive to plan and buy without using econometric modelling.

“Few New Zealand agencies are moving fast enough to keep up with changes in the media landscape. The days of repurposing your TVC and putting it on TikTok are definitely over.

“FizzyPop aims to be agile and produce work quickly of a high standard, using a media-led approach to ensure that creative is salient and resonates with the intended audience.

“Launched with no clients in May, FizzyPop has already found success in signing up new business. It won the digital strategy and SEO business for start-up, the digital strategy and international planning and buying account for premium wine producer Radburnd Cellars, and the digital strategy work for Aroha Helicopters.

Rip shit or bust!
“It’s been great working with such ambitious businesses. I love that drive that Kiwis have – that rip shit or bust attitude really gets me fizzing with excitement!”

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