New homepage has enhanced personalisation

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Following the success of the Yahoo global homepage launch, Yahoo New Zealand has announced its “innovative” new homepage will be launched next month.

The new homepage curates premium content from across the Yahoo New Zealand network and delivers the best content experience suited for the device across desktop, mobile and tablet screens, says Yahoo NZ general manager sales Louis Niven.

Additionally, he says, the new scroll of content brings together information and entertainment from around the network personalised through a sophisticated algorithm to deliver the most relevant content for each user.

“Every month around 1.8 million Kiwis visit Yahoo New Zealand on desktop, mobile and tablet, with more than 915,000 tuning in via mobile alone, and the new homepage plays to the strengths of these different devices.”

“Along with sophisticated personalisation functionality, the new homepage delivers an enhanced mobile and tablet experience which has been proved in other Yahoo markets to driver greater user engagement with people spending longer and coming more often to the new homepage.”

For advertisers, the new homepage offers a simplified ad-buy process where one ad-buy delivers campaigns across any device.

”Our vision is to enrich the daily lives of our audiences and ensure they remain informed, entertained and inspired,” Niven said. “he new homepage not only delivers on this vision but it leverages the best technology in market from Yahoo, delivering more effective and engaging product for our advertisers.”

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