Spikes taps five for jury prez roles

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The Spikes Asia Festival of Creativity has announced the five jury presidents set to lead the Design, Digital & Mobile, Direct and Promo & Activation, Integrated, and Media juries at this year’s awards in Singapore in September.

“Spikes Asia is privileged to have such a formidable line-up of jury presidents to judge the best of the region’s work this year,” said Lions Festivals CEO Philip Thomas. “As thought-leaders and people of extraordinary talent they will award standout entries and steer the debate that will set trends for the future of the industry.”

The five are:

Stefan Sagmeister, designer, sagmeister&walsh, New York, will serve as president of the Design Jury. Sagmeister formed the New York based Sagmeister Inc in 1993 and has since designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum.

He has earned practically every important international design award and finally won two Grammies for the Talking Heads and Brian Eno & David Byrne package designs, having been nominated eight times.

Jean Lin, global CEO, Isobar, will head up the Digital & Mobile Jury. Lin began her digital career by establishing Isobar’s first Greater China office and was the driving force behind the company’s expansion in the region.

Now as global CEO, she is responsible for one of the fastest growing, full service digital agency networks in the world. She was named one of 30 “Women to Watch” by Advertising Age in 2009; ranked among Asia Pacific’s top female talent in 2010 and was most recently named one of the region’s Top 5 CEOs by Campaign Asia Pacific.

Josy Paul, chairman & Chief Creative Officer, BBDO, India, will preside over the Direct and Promo & Activation Jury. Paul set up BBDO India from the back seat of his car in 2008. Today, BBDO India’s brands include some of the most popular names in the country:  Gillette, P&G, 7 Up, Mirinda, Quaker Oats, Visa Debit Cards, Johnson’s Baby, General Mills, Aviva Life Insurance and HP.

His pioneering work on ‘brand movements’ has already won him ten Cannes Lions in under five years, including the Creative Effectiveness Lion – the only one in Asia.

“This is a special honour – it is recognition of India’s contribution to global creativity and I am thrilled to be a part of it. I stand committed to the highest standards set by Spikes Asia and look forward to working closely with the members of the jury to take things higher.”

Andy Greenaway, ECD, SapientNitro APAC, has been named president for the Integrated Jury.  Starting his career in direct marketing, Greenaway joined SapientNitro as CCO, Asia-Pacific in 2013.

He has won metal in every major award show including 10 Golds and over 150 other awards at Cannes and accolades at D&AD, One Show and Clio.

“There will be no silos in the future,” Greenaway says. “Until then, there is this thing called integration. I’m excited to be president of the category that requires the skill and art of collaboration. Magic happens when different skill sets come together as one and this is the category where that happens.”

Mark Patterson, CEO, Asia Pacific & chairman, China, GroupM, will head up the Media Jury. Patterson moved to Tokyo in late 2000, where he was appointed CEO of MindShare Japan.

His role was extended to also include China, Taiwan, Hong Kong and Korea before rising up the ranks at GroupM to his current position where he has overall responsibility for all of WPP’s media businesses in the region, including its four media agencies Mindshare, MEC, MediaCom and MAXUS.

“At a time when media is front and centre of brand success and development like never before and the lines increasingly blur between media, content and agencies it will be fascinating to see what is put before us in this category.”

Visit www.spikes.asia for entry details, rules and fees. Spikes Asia takes place from 23-26 September (Tuesday-Friday) at Suntec City, Singapore.


Key 2014 Dates

Delegate Registration: open

Entries: open

Delegate Early Bird Deadline:  17 July 2014

Entries Deadline: 25 July 2014

Spikes Asia Festival Dates: 23 – 26 September 2014, Suntec, Singapore


About Spikes Asia

The Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Lions Health, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

Spikes Asia was attended by 1800 delegates from 30 countries in 2013, offering programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR and Branded Content & Entertainment.

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