New look for Instagram

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Facebook NZ today introduces a new look for Instagram, including an updated icon and app design for the main Instagram app, and a new unified set of icons for Boomerang, Hyperlapse, and Layout.

“We’ve also refreshed the user interface with a simpler, more consistent design that helps people’s photos and videos shine,” says Facebook NZ’s ubiquitous (and always-anonymous) spokesperson.

“When Instagram started, it was a primarily a place to edit and share photos. Five years later, it’s a global community of interests where people share photos and videos, use new tools like Boomerang and Layout, and connect with others through Explore.

“We’ve been inspired by all the ways the community has grown and changed, and we wanted to create something that reflects how vibrant and diverse storytelling on Instagram has become. Inspired by the previous app icon, the simplified shape represents a more versatile camera, and the rainbow lives on in gradient form.”

And now there is a unified logo set across the family of apps (Hyperlapse, Layout, and Boomerang).

“The icon serves as a colourful doorway into the app, but once you’re inside, we believe the colour should come from the community’s photos and videos. The new simpler design puts more focus on your photos and videos without changing how you use the app. We’ve also made tweaks to icons and fonts so that your experience feels more native on Android and iOS.

“We designed this look to reflect the community’s full range of expression – past, present, and future. We hope the community will see this look as a new creative spark.

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