New name, arm and HQ for BTL (updated)

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Auckland indie agency BelowTheLine has rebranded at BTL, set up a new digital arm and a new website, and set up a new office in a renovated character space in Fanshawe St.

Started 26 years ago by Bob Faram as a sales promotion agency, the agency now offers a full spectrum of ‘shopper centric’ solutions including shopper marketing, digital, creative, experiential marketing and merchandise.

The new name reflects the changing times and the agency’s now fully integrated model, says BTL director Christine Abbott.

A recent merger with digital agency Creative People also means a full service digital arm now operates in-house, known as BTL Digital.

The agency’s also now settling in to new premises in the renovated Kauri Building on Fanshawe St. “The space takes the best of the past and seamlessly combines it with the best of today – a good analogy for us as an agency as we continue to evolve within the ever changing omni-channel world,” Abbot said.

BTL is at …

  • Kauri Timber Building, Level 1, 104 Fanshawe St, Auckland City 1010

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