Arrivals & Departures: New senior hire at Perceptive

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AUCKLAND, Today: Customer intelligence agency Perceptive – part of the Clemenger Group – has appointed Peter Thomson as director of strategy.

Thomson is coming from the online investment platform, Snowball Effect, where he’s been the head of marketing since 2016. He’s previously held in-house marketing and strategy consulting roles in technology, consumer products and financial services businesses in New York, London and New Zealand.

Thomson’s new position will be a client-facing and strategic role, where he will advise clients on customer experience, data analytics, brand strategy and customer relationship management.

“Peter Thomson’s role will be a client-facing and strategic one.”

Perceptive ceo Chris Pescott says the appointment is based on the continued success and growth that Perceptive has experienced over the past 12 months.

“Peter not only understands the power of relevant insights, but most importantly, has the ability act on the data and will advise clients on practical initiatives to achieve improved outcomes with their customers,” Pescott said.

Thomson said: “Perceptive has a strong core intelligence capability and is considered to be the ‘intelligence hub’ of the Clemenger Group. I am looking forward to being a part of a team that has the firepower to perform rigorous research and use science and analytics not just as window dressing, but as a part of their DNA.

“There are a lot of NZ brands that have so much data about their customers but they don’t know what to do with it. My objective is to guide our clients to use this data more effectively by creating and implementing a plan of action based on Perceptive’s valuable insights.”

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