Clemenger Group shoots Trade Me brand campaign

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AUCKLAND, Today: Clemenger Group has launched a new brand campaign for Trade Me have launched a new brand campaign, celebrating the “weird and wonderful listings on their iconic platform”. 

The campaign, titled There’s someone for everything, highlights the fact that no matter what you’re selling on Trade Me, there’s someone out there who’ll love it.

Launched during the All Blacks’ first game of the Rugby World Cup, the campaign kicked off with duel 30 second spots for Trade Me Motors and Trade Me Property and is now running across social and OOH.

“I found my house, car, guitars, and children on Trade Me. So, it has been an honour to create a portfolio for such an iconic Kiwi brand.”

In each, a buyer and seller describe an item being listed. Both use the exact same language as each other – with the only difference between them being the tone of voice they use. The seller speaks in muted tones and has clearly moved on from the item they are selling. The buyer talks excitedly, rapt to find the item on Trade Me.

Trade Me chief customer officer Regan Savage said: “We love this new campaign because it captures the experience of buying and selling on Trade Me, with all the quirkiness of real life. The team have brought a really nice amount of humour to this work too, and it helps demonstrate Trade Me’s role as a very useful and fun part of Kiwis’ everyday lives.”

Colenso BBDO CCO Levi Slavin said: “I found my house, car, guitars, and children on Trade Me. I found my life on there. So, it has been a real honour to create a new portfolio of work for such an iconic Kiwi brand.”

This campaign was directed by Dave Wood and Goodoil Films, and marks the first work released with Clemenger Group agencies Clemenger BBDO and Colenso BBDO, as the two Trade Me brands work together to further cement Trade Me as a place that has ‘someone for everything’.

  • View the 2nd tvc below


Client: Trade Me
Brand Marketing Manager: Sarah O’Leary
Brand Campaign Manager: Caroline Brown
Acting Chief Customer Officer: Regan Savage
Agency: Clemenger Group
Production Company: Goodoil Films
Director: Dave Wood
Producer: Lee Thompson
Editor: Simon Njoo
Sound Design: Liquid Studios
Photographer: Troy Goodall
Media Agency: MBM

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