New travel shop taps Chemistry Interaction

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Fast-growing Westhaven-based agency Chemistry Interaction has won a pitch for the newly launched helloworld travel business and will take charge of brand, strategy, digital and creative in New Zealand with immediate effect.

helloworld is a retail travel brand comprising Harvey World Travel, selected United Travel agencies and Air New Zealand Holidays stores.

The helloworld brand has 60 members of its franchise, a wholesale and corporate division and a travel brokerage.

helloworld is already well advanced with most stores adopting the new brand in the first three months of this year.

“Chemistry Interaction really impressed us with their combination of strategic thinking, creative ability and the strong relationships they forge with their client partners,” said helloworld General Manager – Marketing David Libeau.

Chemistry Interaction was founded by Mike Larmer, Joseph Silk, Pat Murphy and Susan Young just over three years ago. They say they have built up an enviable client list and awards track record for their work encompassing digital, strategy and creative.

Larmer said: “We are so excited to be working with David and the team. We felt we clicked culturally and being able to apply our full expertise to help make helloworld New Zealand’s first choice for everything travel will create some exciting opportunities to develop together.”

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