New York Festivals adds three categories

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New York Festivals International Advertising Awards is now accepting entries for its 2016 competition – and has unveiled three new categories: Mobile, Media, and Activation & Engagement.

Entries submitted before Wednesday 16 December can save 10% of their entry fees by using the code PRN2016. The 2016 competition entry deadline is Sunday 31January.

“NYF diligently monitors evolving advertising industry trends to insure our competitions offer multiple opportunities to showcase the creative and technological advances brands employed to engage consumers,” said NYF president Michael O’Rourke.

“While we’ve added new competitions, we also deleted categories which no longer play a relevant role with respect to the work that’s being done today.

“Mobile advertising now accounts for more than half of digital ad spending and continues to drive consumer interactions with brands. This new competition will showcase creative work designed for one of the fastest growing platforms. Media was created to honour strategies utilising specific advertising vehicles employed to achieve maximum coverage and exposure on behalf of the brand.

“Also new in 2016, Activation & Engagement will salute innovative strategic campaigns that engage consumers via compelling emotional personal experiences resulting in a measurable and positive shift in perception of the brand.”

In 2016, NYF is also adding Best Commercial Film Director to its lineup of special industry awards.

The 2016 Executive Jury, an elite panel of 30 high-level chief creative officers, will meet together May 13-17 to select the World’s Best Advertising winners from the shortlisted winners.

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