AUCKLAND, Today: Over the holiday period, M+AD will be taking a proper pause, with the site running quieter than usual as the industry switches off and makes the most of the summer break.
Finding calm behind the wheel with Audi Q5
AUCKLAND, Today: The Audi Q5 sits at the centre of the campaign, framed as a natural fit for Kiwis who value balance, freedom, and making time for what really matters.
Arrivals & Departures: Luke Burr named Head of Sales as Deep Media expands into Victoria
AUCKLAND, Today: Deep Media is making moves in Victoria, expanding its footprint and appointing experienced media leader Luke Burr as Head of Sales to drive growth across the region.
Colenso BBDO strengthens leadership with Charlotte Glennon
AUCKLAND, Today: Colenso BBDO has promoted Charlotte Glennon to General Manager, Creative Operations & Production, recognising her leadership, craft focus, and impact across the agency’s work and culture.
Heineken® reimagines the afternoon session
AUCKLAND, Today: Heineken® Silver has served up a standout summer moment, transforming the historic Parnell Lawn Tennis Club into Club Silver, a contemporary open-air lawn bar and Auckland’s newest social hangout.
Aperol and Mindshare bring Spritz State of Mind to life
AUCKLAND, Today: Aperol is dialing up a year-round mindset, rolling out a data-led, integrated campaign to move the brand beyond summer and into everyday moments across New Zealand’s drinks scene.
iHeartCountry to lead NZME’s partnership with Tussock Country Music Festival 2026
AUCKLAND, Today: NZME has locked in another partnership with Tussock Country as the festival returns to Gore in 2026, marking the media company’s third collaboration following successful events in 2023 and 2024.
Arrivals & Departures: Squirrel appoints Abi Cooke as Chief Marketing Officer
AUCKLAND, Today: Squirrel has added senior marketer Abi Cooke to its leadership team, appointing her as Chief Marketing Officer as the business gears up for its next phase of growth.
RUN CCO Raymond Otene McKay appointed to Dubai Lynx jury
AUCKLAND, Today: Raymond Otene McKay, co-founder and CCO of RUN Aotearoa, has been named to the Direct and Outdoor Jury at the 2026 Dubai Lynx Awards, joining a global line-up of creative leaders.
2026 marketing predictions: Why OOH could take centre stage
AUCKLAND, Today: The media industry is at a turning point. As we look to 2026, the out-of-home (OOH) sector isn’t just evolving, it’s accelerating into a new phase of maturity, with agile data-driven formats like programmatic digital out-of-home (pDOOH) at the forefront.
