AUCKLAND, Today: Established in 1963, the Halberg Foundation has been a cornerstone in New Zealand’s sports landscape as a vital non-profit organization. In collaboration with Special Design, the foundation is embarking on a dynamic overhaul of its brand, aiming to resonate more deeply with key stakeholders and the youth it tirelessly supports.
Vast Billboards strengthens accounts team, paving way for North Island foothold
AUCKLAND, Today: Outdoor advertising company Vast Billboard has strengthened its accounts team with the addition of two key hires, solidifying its position as a major player.
Stanley St unveils first AI-driven fashion shoot for Fashion Quarterly
AUCKLAND, Today: Stanley St’s AI Revolution: Fashion Quarterly’s First AI-Driven Shoot. Utilizing advanced, generative AI, the agency transforms model images and flat-lay shots into vibrant ensembles, showcasing New Zealand’s top designers.
MarketMedia strengthens sales team for Retail Media leadership
AUCKLAND, Wednesday: MarketMedia, the retail media network under The Warehouse Group, has strengthened its sales team by welcoming two industry leaders, Brooke Rau and Karla Watts.
Designworks welcomes new managing partner to top role
AUCKLAND, Today: Designworks, New Zealand’s premier brand design agency and part of the Ogilvy NZ network, bolsters its leadership with the appointment of Joanne Reid as Managing Partner. Previously Head of Client Service at TRA, Reid brings valuable client-side experience, having held senior roles at Fonterra, Air New Zealand, and Tourism New Zealand.
Global Social Frenzy: 4.95 Billion and Counting!

AUCKLAND, Tuesday: Over the past half-decade, a staggering 1.8 billion individuals embraced social media, propelling platforms like Facebook, Instagram, and TikTok to unprecedented user numbers. While the growth momentum in social media has notably decelerated since 2020 and 2021, user numbers persist in their ascent.
Macca’s & DDB drive thrive

AUCKLAND, Tuesday: McDonald’s and DDB Group Aotearoa team up for a new summer campaign highlighting why “It’s good to be the driver.”
Kepler Challenge at FreshChoice
AUCKLAND, Monday: Imagine you’ve run, walked, or crawled, more than 50km through some of New Zealand’s most isolated and punishing terrain. Hunger is striking, electrolytes are low, and your blisters are forming blisters of their own.
Rizz up your Events at JaceSpace!
AUCKLAND, Today: JaceSpace, located at 163 Symonds Street, is the ultimate venue for your transformative events. Bathrooms completely unique and inspired by Versace and Warhol, while the rest of the venue sleek and changeable. Polished concrete floors, blackout velvet curtains, exposed brick walls, blackout curtains, and lofty ceilings—a revolutionary shift in Auckland’s creative scene.
Milk agency founder’s 20-year brand success
Ben Reid is the founder and Managing Director of Milk NZ, a strategic brand and packaging agency based in Auckland.