AUCKLAND, Today: Specsavers has appointed EssenceMediacom, part of GroupM, as its media agency in Australia and New Zealand. This decision came after a four-month pitch process that began in April, with various media agencies invited to submit their interest.
AUCKLAND, Today: Leading digital media group in New Zealand and Australia, Scroll Media has teamed up with Nativo, a premier content and technology company.
AUCKLAND, Today: It was a time to celebrate for Wellcom Auckland as the creative production agency relocated from Ellerslie to Ponsonby and officially opened the doors to its new office.
AUCKLAND, Today: PHD Aotearoa (New Zealand) has introduced a new position to enhance client outcomes, appointing Monica Wales as Implementation Director.
AUCKLAND, Today: Revolutionising advertising, the MADE THIS AI Artist Collective has launched in Australia and New Zealand. This group features top AI artists globally, curated by MADE THIS, similar to how production companies roster film directors.
AUCKLAND, Today: New research shows high brand switching rates across all income levels in New Zealand and Australia. The typical retail journey is also taking longer due to the cost-of-living crisis.