AUCKLAND, Today: JCDecaux has received official carbonzero certification through Toitū Envirocare for its business, its products and its services.
Gravitate, Designworks, Transformative create Stuff brand for advertisers
AUCKLAND, Today: Alongside the reveal of the new Stuff brand identity, the new Stuff advertising website, advertise.stuff.co.nz, went live yesterday.
NZ startup boost for sustainable US footwear brand
WELLINGTON, Monday: Independent creative agency EightyOne has launched YY Nation – with the help of US photographer Dana Scruggs.
Motion Designers Guild aims to unite creative communities
AUCKLAND, Monday: Industry veterans Shaun Madgwick and Blair Walker, united by a desire to bring together talented creatives, have launched the Motion Designers Guild of Aotearoa.
GroupM NZ Appoints new head of product & technology
AUCKLAND, Monday: GroupM New Zealand has appointed Manjit Singh as head of product & technology, as the media network expands its tech capabilities.
DDB & McDonald’s make history
AUCKLAND, Today: DDB and McDonald’s have truly broken new ground with their latest tvc, which features a series of heart-warming scenarios between a mother and her growing son, and his grandmother.
Stuff goes bold with new brand
AUCKLAND, Today: Stuff has unveiled a new brand identity to reflect the future direction of the company, grounded in the idea of Follow No One. The launch campaign goes live today.
MediaWorks launches new digital OOH sites
WELLINGTON, Today: MediaWorks has established two new digital out-of-home sites in central Wellington. They went live this morning.
Classic OOH eyes another ‘golden age’
TORONTO, Saturday: Striking the right balance between classic (traditional) out of home and “all-conquering digital” is one of the keys to sector growth for the medium, World Out of Home Organisation president Tom Goddard told 400 delegates at WOO’s global congress in Ontario.
ANZ updated
AUCKLAND, Friday: TBWA\ has produced a new chapter of the ANZ KiwiSaver family drama We do How platform, with a 30” hero tvc (featuring a home-rebuild of a classic Lee Enfield motorcycle).
