AUCKLAND, Today: After teaming up with independent agency Yarn last year, EMA has completely reinvented itself—rolling out a bold new look that reflects its modern role in NZ’s business landscape.
Headspace Invaders takes aim at toxic content
AUCKLAND, Today: There’s a new way to help teens deal with dodgy content online. Headspace Invaders just launched—a digital tool built for 12–16-year-olds to boost their online smarts and confidence.
Arrivals & Departures: Rob Harvey appointed CEO at dentsu ANZ
AUCKLAND, Today: Dentsu today announces the appointment of Rob Harvey as Chief Executive Officer, dentsu ANZ. Rob joined dentsu Aotearoa in 2011 as Managing Director, Media and has been CEO of the New Zealand market since 2013.
BrandSpace empowers brands to win retail’s biggest moment
AUCKLAND, Today: Scentre Group BrandSpace has kicked off The Season For Westfield, urging brands to get in early and show up meaningfully during one of retail’s biggest and most valuable periods.
Arrivals & Departures: In Marketing We Trust expands leadership and sharpens strategy
SYDNEY, Today: In Marketing We Trust is making bold moves, announcing leadership promotions and its first-ever advisory board to help drive global expansion and scale delivery across multiple markets.
Publicis Groupe Aotearoa debuts all-in-one Data Intelligence Hub
AUCKLAND, Today: Publicis Groupe Aotearoa has launched its new Data Intelligence Hub (DIH) — an all-in-one data and tech service built to help Kiwi brands fast-track their marketing transformation.
Spark’s triangle act hits a perfect note
AUCKLAND, Today: Spark and Bastion Shine just wrapped a bold campaign that gave one Kiwi a moment in the spotlight — armed with a triangle and a whole lot of flair.
AI is changing the search game. Is your brand ready?
AUCKLAND, Today: AI tools like ChatGPT, Gemini and Claude are changing how people search — and brands need to keep up. A March 2025 IAB NZ study found 48.5% of Kiwis had used ChatGPT instead of Google at least once.
ASB marks 30 years with fresh new look
AUCKLAND, Today: ASB is hitting a huge milestone in 2026—30 years as the principal partner of the ASB Classic. That’s one of the longest-running commercial partnerships in NZ sport.
Tim Gavriel & Aaron Carbines promoted at FCB Aotearoa
AUCKLAND, Today: Tim and Aaron first teamed up at DDB Aotearoa nearly ten years ago, kicking off a creative partnership that’s taken them from Auckland to London and back again.
