AUCKLAND, Today: Fisherman’s Friend, known for its quality and longevity, has launched a new campaign called Refreshing since 1865. It celebrates the brand’s relevance in a world full of short-lived trends.
NZME launches new sales division and promotes Greg McCrea to key role
AUCKLAND, Today: NZME has announced the launch of a new sales division, featuring a team dedicated to independent agencies and national direct clients. This move aims to better serve those specific markets.
Go Media marks 120-site milestone with new locations and a big celebration
CHRISTCHURCH, Today: Go Media, a leader in New Zealand’s out-of-home advertising, has reached a major milestone. Their digital billboard network now covers 120 sites, reaching 1.8 million people every two weeks.
Celebrating New Zealand’s volunteer coaches with Thanks Coach campaign

AUCKLAND, Today: WorkComms has teamed up with Sport NZ and Coach For Life to launch a national campaign celebrating over 300,000 volunteer coaches who dedicate their time to young people across New Zealand.
Fruity favourites return to Whittaker’s Artisan Collection
AUCKLAND, Today: Whittaker’s is excited to reintroduce two fruity favourites, Raspberry & New Zealand Strawberry and Gisborne Orange & Hazelnut, now part of its core New Zealand Artisan Collection featuring local ingredients.
Christchurch joins Round the Bays for a national fun run
AUCKLAND, Today: Christchurch is becoming the latest addition to New Zealand’s iconic Southern Cross Round the Bays fun run, making it the first national series across Auckland, Wellington, and Christchurch.
Driving awareness with R U OK? support from Born Bred Talent
AUCKLAND, Today: Supporting the R U OK? message, a top Australian and New Zealand talent agency, Born Bred Talent, is rolling out a video campaign to highlight checking in with people throughout the year.
FirstCape drives Kiwi prosperity with a new brand
AUCKLAND, Today: FirstCape, New Zealand’s largest wealth management entity, has unveiled its new brand, including a refreshed identity, positioning, and brand architecture. The creative agency Thinkerbell Aotearoa led the project.
TRB expands into digital audio
AUCKLAND, Today: TRB has announced changes to strengthen its position in audio media planning across New Zealand. TRB will now represent the growing digital audio market and take on advocacy from the RBA.
2024 Gerety Awards spotlight VML, JVM, and Omnicom
PARIS, Today: VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year.