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Category Archive

Contagious names 2025 pioneers shaking up global creativity

Editor May 8, 2025News Make a Comment

AUCKLAND, Today: Contagious has unveiled its 2025 Contagious Pioneers list, celebrating agencies from around the globe that are pushing creative limits and setting new standards in marketing innovation and effectiveness.

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Are Media partners with global media giant

Editor May 7, 2025News Make a Comment

AUCKLAND, Today: Are Media has locked in its spot as New Zealand’s biggest lifestyle publisher, thanks to a new partnership with Dotdash Meredith (DDM), the global media giant behind some legendary brands.

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Street art meets tech in OPPO’s bold New Zealand launch

Editor May 7, 2025News Make a Comment

AUCKLAND, Today: OPPO is already a powerhouse in India and China—and now it’s making a serious play in Aotearoa. To launch the AI-powered Reno13, YoungShand was tasked with creating a localised campaign that hit different.

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Celebrating 30 years with the Graeme Dingle Foundation

Editor May 7, 2025TVCs, News Make a Comment

AUCKLAND, Today: Electric Art has partnered with UnLtd to launch a new brand campaign for the Graeme Dingle Foundation, marking 30 years of helping young people across Aotearoa thrive and reach their potential.

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General Collective returns with one-day Ponsonby market

Editor May 6, 2025News Make a Comment

AUCKLAND, Today: General Collective is bringing its signature buzz back to Ponsonby this Saturday, 10 May 2025, for a special one-day-only Mother’s Day Market Day in collaboration with I Love Ponsonby.

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Stanley St leads digital reset for Mental Health Foundation

Editor May 6, 2025News Make a Comment

AUCKLAND, Today: Stanley St has teamed up with the Mental Health Foundation of New Zealand to completely rebuild its digital platforms, aiming to transform how Kiwis access mental health support and resources online.

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New survey shows AI changing how Kiwis search

Editor May 6, 2025News Make a Comment

AUCKLAND, Today: Kiwis are shaking up how they search online, with fresh insights from IAB New Zealand showing a clear shift toward generative AI, voice tools and more diverse discovery habits.

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Share a Coke returns to celebrate mates, nicknames and all

Editor May 6, 2025News Make a Comment

AUCKLAND, Today: Coca-Cola is reviving its iconic Share a Coke campaign, bringing personalised bottles back to New Zealand with a fresh focus on celebrating friendships and social connections.

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Arrivals & Departures: Vevo expands APAC team with key appointments

Editor May 5, 2025A+D, News Make a Comment

SYDNEY, Today: Vevo is expanding its presence across APAC, with new roles for Tim O’Connor, Blair Kelly and newcomer Alex Trumble to drive growth, innovation, and commercial momentum in the region.

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PHD and Kindness Collective team up to bring the warmth

Editor May 5, 2025News Make a Comment

AUCKLAND, Today: PHD Aotearoa has teamed up with the Kindness Collective to support this year’s PJ Project — helping deliver warm winter pyjamas to kids in need across 68 towns, cities, and regions.

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Recent Posts

Arrivals & Departures: Designworks taps global brand leader Megan D’Audney for top role

February 2, 2026 | By Editor

AUCKLAND, Today: Designworks has appointed experienced leader and business founder Megan D’Audney as its new Managing Partner, with the Auckland-based role marking a return home after years working offshore. Read more

Special names Gareth Rice as Creative Director

February 2, 2026 | By Editor

AUCKLAND, Today: Independent creative agency Special has promoted Gareth Rice to Creative Director, recognising his impact on the agency’s creative output and leadership over the past three years. Read more

Senior brand leaders named judges for IHAC Awards 2026

January 30, 2026 | By Editor

AUCKLAND, Today: A 26-strong judging panel has been locked in for the IHAC Awards 2026, with senior marketing, creative, media and platform leaders set to judge the best in-house and hybrid work across Australia and New Zealand. Read more

Arrivals & Departures: Saatchi & Saatchi NZ backs Annabel Rees for senior client role

January 30, 2026 | By Editor

AUCKLAND, Today: Saatchi & Saatchi New Zealand has promoted Annabel Rees to General Manager - Clients, recognising her leadership, standout client partnerships and the role she’s played in driving growth and creative momentum across the agency. Read more

Pead promotes Jack Spence to Account Director

January 30, 2026 | By Editor

AUCKLAND, Today: Pead is marking a key leadership move, promoting Jack Spence to Account Director as the agency continues to grow its consumer, corporate and digital practice. Read more

Scapegrace strikes gold at World Whiskies Awards

January 29, 2026 | By Editor

AUCKLAND, Today: Scapegrace Distilling Co. is adding another international trophy to the cabinet, with Anthem Singl Read more

Payper puts the human back in AI PR

January 29, 2026 | By Editor

AUCKLAND Today: Payper has launched an AI press release builder designed specifically for New Zealand media, aiming to produce releases that actually land with local journalists rather than generic, one-size-fits-all copy. Read more

Springboards puts AI’s creative risks on show

January 29, 2026 | By Editor

AUCKLAND,Today: Springboards has dropped a new AI-led experiment that puts big generative models under the microscope, showing how fast they can churn out polished ads, and how quickly they slide into unsafe or overly familiar territory. Read more

TVCs of the week

 

 

Arrivals & Departures

Arrivals & Departures: Designworks taps global brand leader Megan D’Audney for top role

February 2, 2026 | By Editor

AUCKLAND, Today: Designworks has appointed experienced leader and business founder Megan D’Audney as its new Managing Partner, with the Auckland-based role marking a return home after years working offshore. Read more

Arrivals & Departures: Saatchi & Saatchi NZ backs Annabel Rees for senior client role

January 30, 2026 | By Editor

AUCKLAND, Today: Saatchi & Saatchi New Zealand has promoted Annabel Rees to General Manager - Clients, recognising her leadership, standout client partnerships and the role she’s played in driving growth and creative momentum across the agency. Read more

Arrivals & Departures: HYPER strengthens creative leadership with Paul Bayley

January 19, 2026 | By Editor

AUCKLAND, Friday: HYPER has added Paul Bayley as Creative Director, strengthening its creative leadership and boosting impact for some of New Zealand’s biggest FMCG brands and retailers. Read more

Arrivals & Departures: YS welcomes Sophie Radford to lead integrated creative and media

January 19, 2026 | By Editor

AUCKLAND, Today: YS has added Sophie Radford to lead its integrated creative and media offering, following a strong year of growth. Radford joins from Spark Foundry, where she was a client partner across all aspects of agency client management. Read more

Arrivals & Departures: Flying Fish welcomes Alva Casey into key content leadership role

January 19, 2026 | By Editor

AUCKLAND, Today: Flying Fish has started the year by welcoming Alva Casey into a key role, overseeing Fish&Clips, the company’s content division, and Fanclub, its stills photography roster. Read more

Arrivals & Departures: Luke Burr named Head of Sales as Deep Media expands into Victoria

December 16, 2025 | By Editor

AUCKLAND, Today: Deep Media is making moves in Victoria, expanding its footprint and appointing experienced media leader Luke Burr as Head of Sales to drive growth across the region. Read more

Arrivals & Departures: Squirrel appoints Abi Cooke as Chief Marketing Officer

December 15, 2025 | By Editor

AUCKLAND, Today: Squirrel has added senior marketer Abi Cooke to its leadership team, appointing her as Chief Marketing Officer as the business gears up for its next phase of growth. Read more

Arrivals & Departures: Award winning AI innovator Jake Calder joins Contagion

December 9, 2025 | By Editor

AUCKLAND, Today: Contagion has welcomed Jake Calder, a recognised leader in technology and digital innovation, following his recent win for best use of Generative AI at IAB New Zealand. Read more

Arrivals & Departures: Anthem grows team with two new hires

December 8, 2025 | By Editor

AUCKLAND, Today: Anthem is growing its team with two new hires, welcoming Charis Wood as Account Director and Seren Cameron as Senior Account Executive to boost support for its expanding mix of clients. Read more

Arrivals & Departures: David Linklater takes the wheel at Driven

December 4, 2025 | By Editor

AUCKLAND, Today: NZME has appointed long-time automotive journalist David Linklater as Editor of DRIVEN Car Guide, bringing his experience and passion for motoring content to the role. Read more

Arrivals & Departures: BcgCrave brings in a force of enthusiasm

December 1, 2025 | By Editor

AUCKLAND, Today: Purpose-led agency BcgCrave has made a major move, appointing respected industry leader Kate Lines as Managing Director. Founder Daniel Hopkirk shifts into the CEO role to help drive long-term growth across Australasia. Read more

Arrivals & Departures: numero welcomes new head of SEO

November 28, 2025 | By Editor

AUCKLAND, Today: numero® has appointed Max Sartal Sterling as its new Head of SEO. He brings more than 12 years of SEO and CRO experience, with a strong focus on the fast-changing world of AI-powered search. Read more

Arrivals & Departures: Liam Norris joins FCB with energy, drive and fresh ideas

November 26, 2025 | By Editor

AUCKLAND, Today: FCB Aotearoa has welcomed Liam Norris as Strategy Director, adding more momentum after strong growth and a steady run of new business and expanded client partnerships. Read more

Arrivals & Departures: Teresa Ly steps in to lead Vevo sales across ANZ

November 25, 2025 | By Editor

AUCKLAND, Today: Vevo has brought on Teresa Ly as its new Head of Sales for Australia and New Zealand, strengthening its commercial push across both fast-growing markets. Read more

Arrivals & Departures: Bastion adds Penny Fowler to advisory lineup

November 25, 2025 | By Editor

AUCKLAND, Today: Bastion has welcomed Penny Fowler to its Advisory Board, strengthening the agency’s leadership with one of Australia’s most respected business and community voices. Read more

Arrivals & Departures: Leif Stromnes joins Saatchi & Saatchi as new CSO

November 21, 2025 | By Editor

AUCKLAND, Today: Saatchi & Saatchi Australia and New Zealand have appointed Leif Stromnes as Chief Strategy Officer, a key role shaping the agency’s long-term strategic direction. Read more

Arrivals & Departures: Stuff Digital adds key new strategic leader

November 19, 2025 | By Editor

AUCKLAND, Today: Stuff Group has appointed commercial strategist Anne Lipsham as Director of Trade Marketing for Stuff Digital, stepping into the newly created role. Read more

Arrivals & Departures: Vistar Media grows its NZ team with Josh Turney

November 18, 2025 | By Editor

AUCKLAND, Today: Vistar Media has appointed Josh Turney as Account Director, Demand, strengthening its New Zealand presence as part of the wider T-Mobile Advertising Solutions group. Read more

Arrivals & Departures: TVNZ farewells Jenny-May Clarkson after 20-year career

November 13, 2025 | By Editor

AUCKLAND, Today: TVNZ has confirmed it will refresh Breakfast in 2026, with Jenny-May Clarkson set to leave her role as co-host. Read more

Arrivals & Departures: Global strategist Simon Wassef joins M+C Saatchi as Group CSO

November 13, 2025 | By Editor

AUCKLAND, Today: M+C Saatchi Group ANZ has appointed Simon Wassef as Group Chief Strategy Officer, a new role designed to boost the Group’s leadership strength and strategic firepower across the region. Read more

Arrivals & Departures: Former Howatson+Company leader Jeremy Hogg steps into top creative role at M+C Saatchi

November 6, 2025 | By Editor

AUCKLAND, Today: M+C Saatchi Group ANZ has added more creative firepower with the appointment of Jeremy Hogg as National Executive Creative Director, bolstering its leadership across Australia and New Zealand. Read more

Arrivals & Departures: Bastion Shine boosts its comms and experience team

November 4, 2025 | By Editor

AUCKLAND, Today: Bastion Shine is bolstering its PR, Corporate, and Social teams with four key hires across its Communications and Experience division. Read more

Arrivals & Departures: One Plus One welcomes Liz Holt to partnership, adds Elle Grace to senior team

October 24, 2025 | By Editor

AUCKLAND, Today: One Plus One Communications has announced Liz Holt as a new shareholding partner, following the agency’s strongest year yet and recognising her major contribution since joining the team. Read more

Arrivals & Departures: End of an era as Nanette Miles prepares to exit Toybox

October 24, 2025 | By Editor

AUCKLAND, Today: After nearly four decades in the industry, Toybox Managing Director and Executive Producer Nanette Miles has announced she’ll step down in early 2026, closing an incredible chapter for the Auckland-based production house. Read more

Arrivals & Departures: Disruption just got four times louder

October 24, 2025 | By Editor

AUCKLAND, Today: TBWA\New Zealand has added four senior hires across strategy and business management, continuing its momentum after major client wins and being named Most Effective Agency of the Year at the 2024 Effie Aotearoa Awards. Read more

Arrivals & Departures: Georgia Coleman brings heart and strategy to Tonic

October 22, 2025 | By Editor

AUCKLAND, Today: Tonic Communications has strengthened its leadership team, promoting Georgia Coleman to Managing Director following a year of strong growth and a rapidly expanding trans-Tasman footprint. Read more

Arrivals & Departures: Sam Harris joins 81 Media to sharpen strategy and lift performance

October 21, 2025 | By Editor

AUCKLAND, Today: 81 Media has welcomed Sam Harris as Partner and Head of Technology and Performance, bringing a wealth of experience in data-driven strategy and digital innovation. Read more

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