DDB have received a Highly Commended for their Steinlager Dave Gallaher ad in the September Newspaper Ad of the Month. Judges Andrew Sims (Republik) and Karen Maurice O’Leary (Whybin\TBWA Eleven) agreed it had “beautiful craft and good copy. The art direction was handled in a traditional manner”.
As there was no winner for September, the prize for October has jackpotted to $750.
Ad of the Month accepts entry from newspaper digital ads, as well as newspaper print ads. News Works’ Ad of the Month is open to any ad that has appeared on a New Zealand newspaper website or app, or in any print edition.
To enter digital or print ads, go to www.newsworksnz.co.nz. Every monthly winner from 1 July 2015 to 31 June 2016 will automatically be entered into the $10,000 Newspaper Ad of the Year at the end of next year.
STEINLAGER DAVE CREDITS
Agency: DDB
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Art Director: Nicole Sykes
Copywriter: Rory McKechnie
Senior Account Director: Jenny Travers
Agency Producer: Andy Robilliard
Photographer: Toaki Okano
Producer: Jason Jones
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